Search Engine Promotion

The foundation of achieving effective search engine listings is the web site itself. When OneUpOneDown develops a web site we ensure the methods being used will not hinder a search engine in including the web site in its listings. We will optimise your pages for search engine categorisation, targeting key phrases specific to the topic of the pages.

Historically the submission of a web site to search engines and directories was paid in time, persistence and commitment of a skilled individual or experienced organisation who was employed with the task of promoting the web site. Whilst this is still true today, throughout the last 2 years there have been many changes in the way search engines and directories operate, with a large number introducing a paid inclusion service of some description in conjunction with or completely replacing their free inclusion service.

We have created the following search engine promotion programmes to utilise all the options available today:

Basic Inclusion Programme

With OneUpOneDown's Basic Inclusion Programme you will benefit from our knowledge and experience in search engine promotion.

Your site will be submitted to the following sites who still currently provide a free inclusion service:

Google, DMOZ, Altavista and Lycos.

Your site will also appear on the many other sites who utilise their services:

Netscape Search, AOL Search, HotBot, DirectHit, Yahoo and hundreds of others.

A strong listing achieved via traditional methods is the most cost effective way of promoting your web site. Sadly very view search engines and directories now offer a free inclusion service, but with Google being used by over 80% of internet users to locate products or services they require and the content sharing undertaken by some of the search engines and directories included in this Basic Inclusion Programme, effort expended in this area can pay dividends.

With the Basic Inclusion Programme we will:

• Develop titles, key phrases and descriptions for use in directory submissions and on the pages of your web site which are to be submitted.
• Undertake the submission of your web site to each of the search engines and directories listed above.
• Advise you if changes are required to the pages of your web site which are to be submitted, in order to encourage a favourable listing.

Fast Inclusion Programme

OneUpOneDown's Fast Inclusion Programme provides effective search engine exposure within a matter of days.

The Fast Inclusion Program is ideal for new web sites and web sites which do not have an effective exposure within search engines.

By using OneUpOneDown's Fast Inclusion Program your web site can be included in the search engines and directories listed below within anything from 48 hours to 9 days. This represents a significant reduction in the amount of time it would normally take for your web site to obtain this amount of search engine exposure - you would not expect to see this level of exposure for at least 3 months when using traditional inclusion methods.

Yahoo, AlltheWeb, MSN and Altavista.

By being in the above engines and directories your site will also appear on the many other sites who utilise their services:

Fast, Inktomi, Lycos, Hotbot, Terra, Overture, Infospace, Excite, Dogpile, About, Espotting, Looksmart, Soneraplaza, Goo and Bluewin.

With this Fast Inclusion Program you will benefit from OneUpOneDown's knowledge and expertise in search engine promotion. This is essential as in most cases simply paying an inclusion fee does not guarantee that your web site will be included and does not guarantee that once your web site is included you will receive a favourable listing.

Whilst NO-ONE can guarantee either of these elements - not even OneUpOneDown - by using OneUpOneDown to undertake your fast inclusion program you are greatly increasing the chances of your web site being included and receiving a favourable listing.

With the Fast Inclusion Program, we will:

• Advise you as to which search engines and directories your web site should be submitted.
• Develop titles, key phrases and descriptions for use in the paid submittal to directories and on the pages of your web site which are to be submitted.
• Undertake the submission of your web site to each search engine and directory included in the Fast Inclusion Program, taking every care to ensure all of the details supplied conform to the search engine or directory's inclusion rules and guidelines.
• Advise you if changes are required to the pages of your web site which are to be submitted in order encourage a favourable listing.
• Monitor the performance of included pages and "tweak" these pages, where it will make a difference, to improve your positioning.

Top Positioning Programme

In competitive industries where appearing at the top of the page really counts, the most effective and targeted way of generating quality leads is with CPC (Cost Per Click).

The CPC model is based on placing a bid on a specific key phrase. The bid governs the position your listing will appear at when a visitor - to a participating search engine or directory - searches using this key phrase. Only if this visitor clicks on your listing to visit your web site will the bid amount be deducted from your balance.

OneUpOneDown's CPC Programme not only provides maximum coverage across the main CPC providers, but aims to ensure the leads generated are of the highest quality, whilst tracking the conversion of these leads.

Using OneUpOneDown's CPC Programme your listings can be shown on the following search engines and directory's search results. With the majority of these sites your listing will be above the normal search result listings:

Yahoo, Altavista, Google, Lycos, Freeserve, AOL, Looksmart, MSN, Infospace, Netscape, Packard Bell, Mamma, O2, UK Plus, IX Quick, ic24, Supanet, Totalise, Breathe, Bush Internet, Madasafish, Trinity Mirror, ITV.com, Sun Online and Maxim Online.

With OneUpOneDown's CPC Programme we will identify the appropriate key phrases, covering the varying connotations and develop clear and concise listings, describing the products and services you offer.

When paying for each lead it is important to not only understand how many leads have been generated, but also know how many of these convert in purchases. Only through having access to this information can you understand the effectiveness of your CPC promotion and fine tune your CPC programme to ensure it remains effective. With OneUpOneDown's CPC Programme a tracking system will be integrated into your web site allowing the source of each purchase to be recorded. The interface to this system enables you to raise reports detailing how much revenue was generated by your web site and from which source these purchases originated.